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Tuesday, 30 March 2010

Is the art of bill and blurb writing dead?

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Have we forgotten how to sell our content? Here are my tips on effective bill and blurb writing.  Training tips
Saturday, 27 March 2010

Can this byline in The Times be real?

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Thanks to Cornwall and Devon editor Andy Cooper for alerting me to this byline . Andy says: " You would have thought The Times’ newsdes...
2 comments:
Wednesday, 24 March 2010

Ten thoughts about last night's Press Awards

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Walter Greenwood accepts the Journalists' Charity Special Award from Amy Williams and John Humphrys i) The Telegraph and Will Lewis d...
1 comment:
Tuesday, 23 March 2010

Revenue ideas for newspapers

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Twenty years ago businesses spent 70 per cent of their marketing budget on advertising. Now it's down to 30 per cent and falling. Bad ne...
Monday, 22 March 2010

Patrick Lavelle: astonishing instinct for news

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I am saddened and a little stunned to learn of the death of journalist Patrick Lavelle today. I remember Patrick turning up to an interview ...
Friday, 19 March 2010

A question of physics?

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An all-too frequent cock-up from the Telegraph.
1 comment:
Thursday, 18 March 2010

iPad is just an embryo

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Just as we were getting all excited about the iPad   (SMS, March 13)  here are some more down-to-earth views on its impact on print in  this...
Wednesday, 17 March 2010

April 1st already?

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Is this the earliest April Fool ever by a local newspaper? The  Halesowen News  report that a Jessica Rabbit lookalike is looking for a man ...