Showing posts with label content. Show all posts
Showing posts with label content. Show all posts

Monday, 30 January 2012

The challenge: Quality content at reduced costs


"There are two things guaranteed in regional newspapers in 2012. Editorial costs will decline further and readers will be increasingly bombarded by content from all directions. If regional papers offer dull filler material, they will continue to alienate readers and the downward spiral will go on. Ultimately, if nothing changes, everything stays the same. And for regional newspapers, that will mean their demise edges ever closer."

This is the thrust of my latest article for InPublishing magazine. Should you be minded, you can read the whole thing here


Tuesday, 30 March 2010

Is the art of bill and blurb writing dead?

Have we forgotten how to sell our content? Here are my tips on effective bill and blurb writing. Training tips