The Chronicle in Newcastle asked its readers which front page it should publish last night. The paper tweeted two options and the readers voted via Twitter. They chose the P45due headline and that is the page that graces today’s Chron. It is another example of how social media and print can work together for publishers. It is also an example of a paper standing up for its readers and not just taking the corporate bollocks that comes out of many football clubs. Oh, and it's also a good lesson (NB Mr Ashley) in how to judge the mood of your customers and react to it. Good innovative stuff from Darren Thwaites and the Chronicle team.
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