What next for the teasing headline?

Newspaper headlines have always been written to tease. The idea was to persuade the reader to pick up a newspaper or turn to the article underneath. But in the digital world have we teased too far? Have we put algorithms ahead of the reader? The Pope, who has chastised the media over 'degrading clickbait’, is not the only one who thinks so. But now things are changing again. Some algorithms are prioritising quality, AI summaries mean people don’t have to click, readers are resisting the tease and more and more titles are heading towards a subscription model. So, what’s the next stage in the ever-evolving headline journey? I asked senior editors at the digital coal face. Here is my article in InPublishing magazine on what they said.