Monday, 30 January 2012

The challenge: Quality content at reduced costs

"There are two things guaranteed in regional newspapers in 2012. Editorial costs will decline further and readers will be increasingly bombarded by content from all directions. If regional papers offer dull filler material, they will continue to alienate readers and the downward spiral will go on. Ultimately, if nothing changes, everything stays the same. And for regional newspapers, that will mean their demise edges ever closer."

This is the thrust of my latest article for InPublishing magazine. Should you be minded, you can read the whole thing here

No comments:

Post a Comment