The new-look Metro front page
Well done to the Metro team for the stunning redesign which I caught sight of tonight. To be honest, I didn’t think the paper needed to change. It is one of the few print titles that has thrived against a backdrop of the high-speed digital advances and the pandemic. I wrote a piece about its magical headlines in InPublishing a couple of years ago here. My trainees, in their daily newspaper reviews, regularly select Metro as the strongest front page of the day. The best time to redesign, though, is when the paper is at the top of its game and that’s exactly what Metro has done. Not only has it freshened-up but its look has been brought in line with the website. The paper has opted for the vertical titlepiece, lots of white space and a powerful graphic approach. It has clearly given thought to the needs of the commuter. The success of Metro has largely been down to the popular touch of its editor Ted Young, who has a strong tabloid pedigree. He was formerly editor of London Lite, MailOnline, online editor at the New York Daily News, night-editor of The Sun and executive editor of the Express. I worked with him in the 1980s at The Northern Echo and it was clear then that he just understood newspapers and their readers. It was no surprise that his career took off. The redesign (hats off to art directors Gavin Billenness and Steve O’Brien on sport) is Ted’s swansong. He is leaving Metro this month, handing the reins to the safe hands of Deborah Arthurs. Well done to both ... I wish them well. Here are a few pages from the redesigned paper.
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