- Numeracy to allow better use of freely available data
- Technology to allow journalists to control the means of digital production
- Enterprise skills to help find ways of making journalism pay
I have long believed that some journalists will also need to develop a database mentality and to understand how marketing works. It is crucial though that the new skills do not dilute the essential role of the journalist - there is no substitute for original and interesting content. Anyway, as a result of all of this, Press Association Training is developing a new range of courses and adapting some of our existing programmes to ensure that trainee and established journalists can gain the skills they need. Your contribution to this would be appreciated. You can leave ideas here or on the Press Association Training blog, the Pencil Sharpener, or email me on firstname.lastname@example.org.
Other posts about yesterday's forum include: