This time last year I was asked by the editor of InPublishing magazine to write an article on the outlook for the regional Press in 2010. You can read it here. In short it focused on getting the content right, finding new revenue streams and companies coming to terms with smaller profits. It concluded: Unable to sell and with revenues declining, newspaper companies have little option but continue to draw as much profit as they can. Manage the decline carefully, keep it tight, don’t invest and there could be a good few fertile years in the cash cow yet. So, unfortunately, what regional newspapers must really do in 2010 is brace themselves for more of the same.
I also asked the industry's makers and shakers for their tips for 2010 and they are listed alongside the article. Now I have been asked to write an article on, you guessed it, the outlook for 2011. The easy option is to say, even more of the same. But if you have any thoughts on where the regional Press goes from here, please let me have them. You can either leave a comment below or email me at email@example.com. All contributions welcome.