Monday, 30 April 2012
Why subs need a dirty mind .. and good taste
I regularly warn subs that they must have a dirty mind and good taste ... so that they keep the double entendre and innuendo out of the paper. As the page above shows, the rule also applies to advertising and promotions. Thanks to Sports Business International editor @mattycutler for this. It reminds me of a headline a few years ago, above an interview with a woman who had won a competition in the Bucks Free Press, which read: I didn't know my boyfriend had entered me. Here are a couple of other examples where good taste might have intervened here and here.