Catastrophe with the apostrophe

This one has been upsetting subs everywhere this week so thought it was worth recording for posterity. @AlexiMostrous, who first drew attention to it, says if you call your business Apostrophe then you probably shouldn't do this. Fair point.

Give us an 's

Those of you who get irritated by apostrophe abuse might enjoy this. It's St James's of course ... why penalise James just because his name ends in an s? If they reinstated the 's we might win something.