... that uses the apostrophe correctly. Thanks to @andydrinks for sending this. It must grieve him as much as it does me.
Here are a couple of links that have been pinging about on the web which illustrate some of our old favourite points. The first, forwarded to me by Tony Johnston, is the most amazing press release ever written. A little bit of satire that has gained worldwide publicity for Pitchpoint Public Relations. It's the same theory as non-stories in newspapers - write something particularly bad and the world and his dog will visit your website. Previous examples include the dog with the injured nose, the Whitstable custard shortage, the Kidderminster mattress chaos and my personal favourite, Irma's banana drama. The lesson is that publishing nonsense can get you noticed and lead to all-important hits on your website - madness or genius? We might have to write it into our training courses for young journalists - bring in at least one non-story a day.
Thanks too to David Bailey of the Sligo Weekender for drawing my attention to this Facebook exchange. When I bang on about grammar and spelling these days, I am increasingly faced with youngsters from the 'lol, OMG, cul8r' generation who ask whether such archaic rules will be relevant in the post-newspaper age. It's all about communication and understanding, they say. It is indeed.
... and a reminder why choosing the right word and spelling it correctly is so crucial. Classified advert
