Thursday, 1 September 2011
Where's the meat?
Thanks to Mike Lowe for this addition to the ever-growing list of non-stories in regional newspapers. It has the added bonus of being the splash, which makes it a bit special. I use a copytasting yardstick for trainees which is "if someone told you the story in the pub would your ears prick up or would you move to another table". A 22-year-old woman moaning about a cheap pasty that was three days out of date might have me looking for a new pub. I wonder if the Folkestone Herald hasn't missed an angle or two here eg what modern mothers think is a suitable diet for their two-year-olds. Or maybe they should use a bit of shoe-leather investigating what these 'sell by' and 'use by' labels really mean.