Friday, 6 March 2015

How not to write a news intro

Here's one of the best examples I have ever seen on how not to write a news intro. The reader finds out the name and address of the golf course, the colour of the plane, the fact it is small (twice), the time of the crash (can you have 'about 2.24pm'? It seems a bit precise to me) and the name of the fire department spokesman - all in the first two paragraphs. It isn't until par 3 that we discover the pilot is (drumroll) Harrison Ford. I like drop intros ... but that is just plane (geddit) silly. Hat tip to @CazzaW

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